- AMC - Story Matters Here Broadcast IDs

When AMC adopted their new tagline "Story Matters Here," they needed a set of compelling new ID's to introduce it.

As a freelancer for Plus, I conceptualized, wrote, and recommended film clips for the ID seen below and several offshoots which aired on AMC.

The concept hinges on the question - "What Makes a Great Story?" The answer comes in the form of common literary terms, such as Plot, Character, and Climax. The most memorable and exciting moments from films on the channel are highlighted, proving that at AMC, story really does matter.

AMC "Story Matters Here: Story Elements" from We Are Plus on Vimeo.

Here's a little bit of press coverage on the spots.