- Branding and Copywriting for AMC Channel Re-brand

When New York design and creative firm Plus et Plus was asked to re-brand cable channel AMC from top to bottom, they called me in to help out with idea generation and copywriting. I worked with them to create programming concepts, brainstormed tag lines and wrote copy for promotional contests and interstitials. Below are examples of some of the programming strategies that were presented to the client, some of which can be seen on AMC today.