- Branding and Copywriting for Oxygen Re-Brand Pitch

I recently worked with New York design firm Plus et Plus on a re-branding pitch for the Oxygen channel. I helped to conceptualize overall branding themes, generated ideas for possible taglines, and wrote copy explaining each concept for the pitch document. The project involved a complete brand overhaul, from the look of the channel to the music they used in interstitials and promos. Below are some music suggestions we compiled that reflected the new feel of the channel.


(Note: The majority of the work I did on this project cannot appear here as it is falls under a non-disclosure agreement. I would be happy to answer general questions about my experience on this and other branding projects if asked.)